Deliberate strategy to confuse customers over similar discounted and non-discounted products - Complaint about Tesco - A Spokesman Said

Deliberate strategy to confuse customers over similar discounted and non-discounted products

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Vivien REdmore

14/02/2017

Deliberate strategy to confuse customers over similar discounted and non-discounted products

Complaint about Tesco

My complaint is that you deliberately make it difficult for the shopper to recognize which product is on offer/discounted. 1)You do this by using a shelf labeling system (the font size no larger than "8") 2)You mix up the discounted boxes with the nondiscounted boxes. Example: Felix senior cat food meaty selection v Felix senior cat food mixed selection (the latter was discounted to 2 boxes for £6) On the shelf you have them stacked together and, if you can read the microscopic shelf label, it read:" felix sen mx sel" I guess if the other label had been written it would have said: "felix sen mt sel" Would you not agree that the discounted product should be separated from the rest? - perhaps put in a basket and the discount marked clearly not just on a tiny shelf label with one letter that is different! It's not the first time I've noticed this and it's not always Tesco - I have seen the same strategy in Asda with olive oil.

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