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Freezing out cold callers

Robin Bowman

Robin Bowman
Feb 25, 2015

The tough crackdown on companies that make people’s lives a misery by hounding them with cold calls and unwanted texts is great news.


At the moment, the useless law means that the Information Commissioner’s Office (ICO) has to prove someone has suffered ‘substantial damage or substantial distress’ before it can take action.


But from April 6 this year that legal threshold will be removed and things will be made much easier for the ICO to act.


The new fines of up to £500,000 announced today by the government are long overdue.


Cold calls remain a massive problem in the UK. Some four out of five people say they regularly receive them at home, with a third of people saying they feel ‘intimidated’. There were 175,000 complaints to the ICO about these calls last year alone.


Since 2012, the ICO has taken action against just nine companies for nuisance calls and texts, fining them a total of £815,000.  Let's hope the new rules make the worst cold-calling culprits think twice in the future.


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