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Currys PC World apologises over underhand sales tactics

Robin Bowman

Robin Bowman
Mar 16, 2018


Currys PC World has apologised and is ‘re-briefing’ staff after complaints about high-pressure sales practices.

Customers complained they were pressured into paying as much as £40 for ‘set-up’ fees when they bought a new laptop.

Many said they hadn’t asked for the service and didn’t need it.

They complained they had been given no choice but to pay up when they collected their new laptops.

The complaints have been coming in since 2015, said the consumer group Which? and the problem had been raised with Currys many times.

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Currys PC World said it was "urgently re-briefing" its stores.

Customers complained that sales staff told them that computers that had already been set up were the only ones available, that meant the set-up fee had to be paid or there’d be no computer.

Optional

Sales staff offer a £35 “Knowhow” set service, but many customers said they were not told this was an optional service.

Consumer law requires all retailers to advertise the full price of a product that is bought online.

A Currys PC World spokeswoman said: "We are sorry to hear that some customers have been charged for a Knowhow Laptop Set-up service on their new machine when they did not request it.

"While setting up machines in advance enables customers who want the service to benefit from it straight away, it is not something everyone needs.

"We are urgently re-briefing our stores now to remind them that, in the small number of cases where only pre-set up models are available, customers should not be charged for the service when they buy their laptop."

Are you affected?

Customers affected by this should email Currys PC World at [email protected], she added.

Here at ASpokesmanSaid.com we’ve had dozens of complaints about the way Currys staff sell product support, with customers saying they were sold the ongoing monthly package without realising.

And many say when they contact the shop to find out what the payments are, or to stop them, they get no response.

Not a great way to win repeat custom, perhaps!

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