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Sky TV prices are going up at a faster rate than your wages – don't get ripped off

Nic McBride

Nic McBride
Dec 8, 2017

Sky TV's prices have been criticised as new research shows its packages have jumped massively since 2010.

The cost of Sky's popular packages has risen at double the rate of wage inflation and 50% faster than UK rail fares since 2010.


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Earlier this week it was announced that rail fares in Britain will go up by an average of 3.4% in 2018.

However, since 2010, while average UK fares have risen by 25%, the cost of Sky TV’s popular bundles has jumped by 37% on average, according to research from Freesat.

It also found that 98% of the most watched shows among Sky customers were available on free-to-air.

In 2010, a basic Sky package topped up with sports channels cost £35 a month, but subscribing to the equivalent package today, known as ‘The Original Bundle’, with sports channels added, would cost you £42 – a 20% increase.

Meanwhile Sky’s top-end package, now referred to as ‘The Complete Bundle’, which also includes movie channels and sports, has risen by 40%, jumping from £48.50 in 2010 to £68 in 2017.

See if you can get a better deal on your TV and broadband.

The cost of these TV packages has risen at almost double the rate of wages since 2010, with the average UK weekly wage rising by 16% in the last seven years.

Freesat's research found that one in three pay-TV customers (36%) say they will quit their contract if prices keep rising at their current rate.

READ MORE: Customer cuts his Sky TV bill by over £200 (here’s how he did it)

The average pay-TV customer pays £528 a year on TV subscriptions and almost half (42%) say they are unhappy with their current deal.


Sky price increases since 2010





Sky TV Original bundle with sports


£420 a year



£504 a year



Sky TV Variety Bundle with sports and cinema added on

£492 a year

£744 a year


Sky TV Top end bundle with sports and cinema added on

£582 a year


£816 a year


Guy Southam, spokesperson for Freesat said: “TV subscriptions are becoming increasingly unaffordable, far outpacing wages since 2010.

"Those who pay for a TV subscription could be saving more than £500 a year by switching to a free service, and this figure is almost doubled for Sky subscribers.

“Our research has found that 98% of the most watched shows among Sky customers are available on free-to-air, proving that you don’t need to pay for a costly TV subscription to get a great offering of programmes.”

Freesat is a subscription free satellite TV service.