Brands shouldn’t worry about the views of GB News when advertising, just focus on its audience size
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I really admire Andrew Neil for getting on the front foot against advertisers who are pulling their ads from GB News due to the station’s anti-woke stance.
He’s even got to the point of threatening to reverse the process and look at brands to decide if they are fit to advertise with us.
Neil is the best known presenter on GB News and issued his threat in an exchange with Greg Jackson, the CEO of the green energy business Octopus Energy.
I know Greg an engaging guy who has done a bloody good job for his company but I think he has gone in over his head by having a public fallout over what in effect is media planning.
Jackson had said that he wished to watch the channel before permitting further adverts to appear.
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He wrote to Neil;” Actually Andrew I’m watching your interview with Rishi right now. As per my message, we didn’t boycott I wanted to see the channel and I am true to my word.”
Neil fired back;” How many other channels have you watched before deciding to advertise? I will be looking at brands to decide if they are fit to advertise with us.”
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A very good point. All kinds of things happen in companies which if the viewer knew would put them right off the business that is seeking their custom through TV ads.
My advice to brands; If GB News has a decent audience you should advertise. If it doesn’t keep away. Don’t worry about its views. After all your advertise on C4 and that’s totally woke.
PS If you are searching for cheaper car and home insurance could I ask you to go on A Spokesman Said as the commission I earn from every sale helps pay for the research and tech costs of running the site. Thank you.
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