GMB should dump Labour liar Alastair Campbell. The audience, the advertising and ITV’s share price would rise.

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As has been well documented ITV’s breakfast show Good Morning Britain has struggled since Piers Morgan walked out. The audience has collapsed and the ad revenues have gone with them. So is ITV’s share price basically reflecting a pisspoor management and an even worse outlook.

Not sure who is running the show but the programme makers have not helped themselves by the duds they have hired to fill Pier's role.

Prominent among the failures is Alastair Campbell, Tony Blair’s liar-in-chief who during his nine years as No.10 spokesman was accused of the very serious charge of sexing up a dossier claiming Iraq had access to weapons of mass destruction.

He may be good at telling whoppers for Labour but he has no discernible talent for television.

Boris Johnson has chosen, quite correctly, not to appear on GMB. Why should he go a television show which would put a socialist tosser like Campbell to question him? Would the questions be reasonable or would they all come from opposition view. I think we know the answer.

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However Campbell seriously overstepped the line when during the show he described Johnson as a ‘’coward and a charlatan’’ for not appearing. There are loads of political shows on TV why should he add value to GMB through his appearance?

After all when he appeared on Radio Four’s Today programme the presenter Nick Robinson told him to ‘’stop talking’’. He is probably sick and tired of being insulted in public.

There have now been a number of complaints to Ofcom about Campbell’s ‘’coward’’ jibe.

I have no doubt that Campbell will be chastised by Ofcom as clearly he overstepped the mark.

Ofcom could do us all a favour and ban him from the airwaves a for a year or so. The audience would go up, advertising would go up, and despite the efforts of the hopeless CEO Dame Carolyn McCall, the share price would go up.

What is there not to like?

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