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There is a very good reason that Dominic Cummings makes more and more outrageous attacks on Prime Minister. It’s not revenge. It’s not hubris. It’s not madness.
Despite his friends begging the former senior adviser to Boris to pack in the abuse the lure of the pink crispies drives him on. Cummings has signed to Substack, a simple blogging site which is free, but where you can earn by making additional articles available for money.
And that is where he is making his fortune. After all no employer in their right mind would want a disloyal colleague like him on the payroll.
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Cummings knows that every time he makes a fresh allegation against Boris he will receive massive publicity on TV and in the Press. Did you see his 30-minute interview with Laura Kuenssenberg on BBC1 the other night? In commercial terms it was worth millions.
That in turn leads to people going on Substack to see what he has to say. If they enjoy his musings they have the option to pay for more of his wild thoughts. He sets the price.
I imagine he will want £9.99 a month for his Substack thoughts and it’s quite possible 5,000 punters will pay that.
So next time you read one of his more ridiculous outbursts - and I thought the fact he was planning a coup to topple Boris was a classic- just remember that another £50,000 (minus Substack’s take) will plop into his account.
Not bad for a bloke who is unemployable.
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