ITV should fire the CEO and rehire Piers. She’s a dud, he’s a star.

For decades ITV has been searching for a breakfast show that attracted an audience. Finally they found one. They called it Good Morning Britain but it wasn’t the name that worked it was their star presenter Piers Morgan who brought in the audience.

Politically neutral but anti-woke by nature his mixture of chutzpah and cheer more than doubled the audience bringing in much needed revenues into the ITV coffers.

One day Piers turned his firepower on Meghan Markle and said openly he didn’t believe a word she said. A good point and one that chimed with most of his audience.

But there was a minority that didn’t believe in free speech and began complaining to the media regulator Ofcom. Unbelievably 47,000 complaints poured in. These days you only have to click a button.

The ITV CEO Dame Carolyn McCall, a former boss of The Guardian, joined in. She told Piers you apologise or you are off the air.

Correctly Piers responded by saying he had nothing to apologise for. It was his opinion. He was entitled to have a view about Meghan.

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She then forced him off air but continued to pay his contract. As you might expect the audience then halved putting GMB back where it was before Piers turned up.

Now comes the bombshell, Ofcom have ruled in favour of Piers and told ITV their actions were quite wrong to fire him as it would have a ‘’chilling restriction of the freedom of expression.’’

A fantastic result for Piers and a shocking blow for ITV and McCall.

The best thing that could happen now is for GMB to rehire Piers and sack McCall. She has made an awful mistake and it’s not the first one in her media career.

While at The Guardian she ordered printing presses which were not quite tabloid and not quite broadsheet. They cost a fortune and it would have been much cheaper to do a deal with another newspaper business.

Once she had gone that is exactly what the new management did saving the business tens of millions.

McCall is a dud, Piers is a star.

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