I am puzzled. For a dozen years I edited The Sun and under me (and often to Murdoch’s irritability) we were anti-establishment but strangely pro Thatcher.
It hit a sweetspot for the reader selling way over 4million a day during my term.
Today the circulation is so small the management refuse to publish it with only media agencies – they place the ads therefore have to know the circulation-allowed to see the figure.
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The lack of success has led to a lack of confidence and some very strange decisions. Take Gary Lineker for instance.
No football show on either BBC or BT would be complete without him fronting it. So you would have thought the fact that HMRC are seeking £5million from Lineker in a battle over whether he’s an employee or a freelance would be big news for The Sun.
It was very big news for the FT, The Times, the Daily Mail and the Daily Express. They ran yards on it.
The Sun, although they had the story didn’t run a line. What a strange decision about such a famous man.
Why would this be the case. The ho hum editor Victoria Newton keeps schtum about her reason. Is it an order from the company CEO Rebekah Brooks? Is it a personal decision by Victoria? Is it part of some legal agreement?
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In the News of the World hacking cases still going through the High Court right now the company is being forced to agree in addition to a cash payout to showbusiness figures that The Sun will no longer run critical pieces or critical columns about them.
So The Sun today is a PR handout for the entertainment industry. Perhaps that is how Lineker gets away with a lack of scrutiny on his tax affairs.
I think Murdoch owes Sun readers an explanation about the stories they no longer carry but their rivals do. Why should readers pay good money for a PR sheet?
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