Why didn't C4's lefty journos report their CEO getting a £50K pay rise on top of her £941K when the audience and revenues had collapsed.
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Channel 4 prides itself on its lefty news. Every night between 7-8pm they run pieces from all over the world about the skint and the dim. Nobody watches it but it makes the management very popular at dinner parties thrown by Corbyn.
One rather damaging financial story they have not covered is their own. C4 is pretty much a disaster movie. Audience down, revenues down, productions scrapped.
However you would be wrong, quite wrong, to think that chief executive and her colleagues were going to take any of the pain. How could you think that?
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Its has just been revealed that the pretty hopeless CEO Alex Mahon has seen her pay actually go up through these tough times by another £50K to £991,000. Why? With a lot of their viewers on 80% of their money and fearful of the future how is it that some already overpaid TV tosspot is entitled to more money.
Unbelievably her colleague Ian Katz the chief content officer (i.e. responsible for the crock of shit that goes out very day) saw his pay rise another £8K to £536,000. I ask again; Why.
You could make a very good case for halving their money but no case for increasing it. Ad backed network television is on its backside. It’s just like America where the major networks-ABC, NBC, CBS and Fox- are not making enough money from their ads to cover the cost of their shows. These free to airs appeal mainly to the elderly of all colours and even woke brands and ad execs are trying to avoid them like the plague.
So you can see why the government want to sell C4 while its worth something. I first started campaigning flog this state asset a couple of decades ago. Then it was profitable and had a decent audience and a sense of who it was. Without the Great British Bake Off it would today be C5 minus the hope.
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There will be siren voices saying that it contributes a lot to the profits of indies through their commissions but to be honest production companies will, make ten times the money offering their ideas to the streamers.
C4 was an experiment that didn’t work. Nobody want Left-wing news. Nobody wants to weep for the skint all night. They want football and Line of Duty. Ms Mahon hasn’t supplied either.
Its time she and the station buggered off.
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