Why the BBC is showing only 350 hours of live Olympics instead of the usual 3,000. Blame the Americans!!!

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At last an explanation. The BBC’s coverage of the Olympics has been poor. A lot of chat but hardly any live.

Live is the only thing that matters in sport. I rather like the Sky Sports current on screen branding campaign; It’s only live once.

Well the BBC has proved it’s hardly ever live as far as they are concerned. Now we know why.
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A senior BBC executive has explained that it’s all down the horrible Americans. Discovery, the US broadcaster, secured most of the rights in a £920million pan-European deal with the International Olympics Committee.

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It runs until Paris in 2024. Most coverage is now on Discovery’s Eurosport, a subscription channel.

The reduced BBC live coverage - 350 hours instead of 3,000 - has meant the viewers missed Tom Daley and Matt Lee on Monday and much of the dressage when Britain won bronze.

Damian Collins MP, former chairman of the culture, media and sport select committee has accused the IOC of putting profit ahead of the long term health of the Olympic movement.
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A good point.

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