"The best way for families to ensure an affordable holiday, with the greatest choice, is to book early: package tour operators offer free child places for early bookers and lower fares for children.
"If holidaymakers can be flexible about their travel arrangements, for example selecting a holiday with different departure or destination airport or a different departure date, they may also find cheaper deals."
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Abta said staggering school holiday dates, something it has suggested in the past to little success, would help “alleviate sharp peaks and spread demand over a longer period of time”.
The high cost of family travel in the summer goes some way to explain why there was a 93 per cent increase this year in parents being dealt fines - up to £120 per child - for taking their children out of school for term-time holidays. This is despite a Supreme Court ruling in 2017 that parents can be prosecuted for taking term-time holidays.